Does Post Timing Matter on Instagram?

The best times to post on Instagram are those times when people who seek your content are on the platform. Studies have shown that you get more likes, comments, and followers when you post at these times.

This means you need to reschedule your social media posts so that you get the best engagement, which, if you are also selling something, you get the best conversion.

The best time to post on Instagram for your business is unique to the kind of business that you run, regardless of what the data says. You need to test this for yourself to note exactly what time your audience is online. If you are targeting workers, then they will have different hours than university students that say, stay up to 3 am.

General Rules

That being said, there are some general rules that govern the posting times. For international audiences, the best times that you can post on Instagram fall between 2am and 5pm EST. This is the time when most people visit the app.

If you wish to take your engagement down south, then post your images at 9am and 6 pm.

To target local users, you need to post right before they go to work (between 7 am, and 9 am local time) or after work (starting 5 pm). This time helps you get the users while they are on their way back home or getting settled in for the evening.

One thing is clear, the days to post are many, but you get more engagement when you post on weekdays as compared to weekends. Additionally, Mondays and Thursdays represent the best days to post, Wednesdays are good, and Sunday is the worst day to post.

Why Does the Posting Timing Matter?

One of the factors that Instagram considers when evaluating your content is how much engagement you are getting. Posting at the peak increases the chances of getting more engagement, and it also helps you to maintain the momentum of the engagement. You can read more about the timing on

Although this article looks at the best times to post on Instagram, you need to tailor your posting times to suit your needs and the needs of your followers.

How Do You Find the Best Times?

You need to perform serious testing using the incredible analytics that Instagram provides. The only catch is that you need to have a business account to access these analytic tools. The tools give you important insights including the times when most users are online.